World-Wide Fund for Nature-India (WWF India) and the Confederation of Indian Industry (CII) have joined hands to develop a platform to promote a circular system for plastics. The new platform called, the ‘India Plastic Pact,’ was launched by British High Commissioner to India, Alexander Ellis.
“This will bring together prominent enterprises on a national level to make pledges toward the creation of a circular plastics system. The pact works to create a world where Plastic is respected and does not contaminate the environment,” a statement issued by WWF India said.
India generates 9.46 million tonnes of plastic waste annually, of which 40 per cent is not collected; about half of all plastics produced in the country are used in packaging, most of it is single use in nature. Commitments made under the pact aim to keep plastic packaging in the economy and out of the natural environment. The statement mentioned 17 businesses including major FMCG brands, manufacturers, retailers and recyclers have committed to the pact as founding members, and nine have joined as supporting organisations.